rednow is a thought & experience agency that DECONSTRUCTS PRETENSE, synthesizes complexity, and leads the creative process FOR THE sake OF the BRAND EXPERIENCE.
we are problem-solvers, idea-generators, and strategists. we create as producers, writers, designers, (cinema)photographers, animators, musicians, & experience architects.
REDNOW began when an eclectic group of thinkers and creatives gathered in attempts to dig deep into one particular question... What is wonder? Better yet, where is it? We have spent the last decade chasing this question.
could it be a better (brand) experience?
we recognize that a brand is not merely a logo or set of colors.
rather, we see the brand as a collective set of cues, assets, and experiences that trigger an associated “feeling” when one encounters a particular entity, company, or person.
In other words, we associate an organization with the predominant feeling we have with it. And while this may seem obvious, it is rare that a company leads, creates, and markets themselves out of this understanding. This often leaves a disconnect between the brand and its audience.
In contrast, when an organization creates out of this space, a distinct and memorable experience emerges.
We are deeply interested in this relationship and are honored when we have the opportunity to come alongside a brand to decipher ambiguity and create these experiences.
Maybe you already have a brand. Maybe you don’t. Regardless, one of the most common issues for a brand is finding alignment with what is “intended” versus what is “represented” and/or “experienced.” We are committed to calibrate these realities.
Most of us spend our entire life trying to answer one (big) question: “Who am I?” Well, the same is true for most organizations. Founders will often “birth” a company with a general idea of its identity. The problem is that this is only an idea. It’s like if we attempted to pre-determine (and tell) our child’s story on the day they were born. We simply do not know yet. And honestly, any preconceived notions are far less interesting. We (rednow) dig deep into uncovering the story that lies beneath the surface. Subsequently, we exhaust the best ways in which to tell this story.
This is our sweet spot. And usually the most ignored aspect of a brand. What experiences do our customers/constituents have when they encounter our brand? Better yet, What experiences are we creating? Some may refer to this as “brand mapping” or identifying the “customer journey,” which are necessary exercises in the process; however, we believe that the game-changing shifts come from asking the question, Could it be a better experience? This question allows us to step back and consider ideas that have the best shot at bringing brand alignment – including the identified “feeling” (see OUR PHILOSOPHY above) we hope our customer base experiences when they encounter any and every touch point along the way.
naming & messaging
For better or worse, words can inform us, guide us, and lead us. And when done well, they can set the table for a particular thought and/or feeling. This is true for names, key messaging, campaign headlines, and even general content. When doing name and messaging development, we go through numerous processes litmus tests that help generate ideas, which are then vetted against the predetermined objectives and desired outcome/feeling.
Like what you've seen/read? We'd like to know. Interested in talking? We are too. Feel free to reach out. We are a friendly bunch.