rednow is a creative collective committed to a new discipline of seeing, hearing, and experiencing through the art of wonder... particularly that of music, image, and design.
rednow began in 2007 after a trip to the Sundance Film Festival when an eclectic group of creatives gathered in attempts to dig deep into one particular question... What is wonder? Better yet, where is it? We have spent the last decade chasing this question.
we are (music) managers
Our first love is music... We study it. We absorb it. We represent it. We believe that there is often a gap between that which happens in the studio and what happens in the venue. We subsequently have decided to only represent musicians that have emerged out of the collective and that we have produced. We work hard to support our musicians in a way that enables consistency across the music experience. Currently, our primary musical support is i.e. kokoro – Chicago based indie musician who will be launching a tour this Summer for her upcoming album Decalogue.
we are (music) producers
While producing often begins in the studio, we believe there is so much more to the music experience. We believe that (good) music is ultimately an expression of a "wrestling-of-sorts" that lies deep within. We are interested in this as a starting point. We want this to emerge not only in the music itself, but the experience of encountering it. Our most recent album release will be Decalogue in July 2018.
we are promoters
In a perfect world, people with particular interests (i.e. music) would ease-fully be paired with the artist/creators of said interest. We wish the world operated this way. Given the over abundance of communications that we encounter each day, we understand that time, space, and information is valuable. We spend time working with individuals, companies, and organizations to not only solidify that which is being presented to the world, but the means in which it gets pushed out.
we are writers
Some of us started in copywriting... some in screenwriting... some in creative writing... and some in blog-esque writing. Words are fun.
we are directors
Our team has been on set for hundreds of productions... some which pay the bills (corporate) and some that don't. We have worked in almost every aspect of the film/video business – from lighting to sound, editor to director, and live action to motion graphics. If it was not the most played phrase in the business, we would say we tell stories. Which we do. But currently find our intrigue in expression without narrative.
we are (film) producers
There are hundreds, if not thousands, of (good) films that are never made each year. We understand that this is often a result of a lack of funding or support. We also understand that there is little return in the film business. While we are not primarily a funding source, we are scrappy and creative in executing. We currently only focus on docs, short films, and anything that will pay the bills.
we are designers
We create brands. We extend brands. We know good design, bad design, and convenient design. We speak typeface, print stock, and PMS numbers. And our favorite... spacial design.
we are photographers
Today, everyone is a photographer. We understand that Apple and the likes birthed a generation that will exponentially create millions of wonderful images. We also understand that we are immersed in a sea of excess imagery that is creating a world in which beauty is being redefined and/or "harder to find." While we certainly participate in the age of photo hedonism ourselves, we understand that our perspective shifts when we choose to selectivity over abundance. We started with film. We lived in dark rooms. We appreciate print.
we are investors
We believe in helping people succeed in what they love. We are currently not seeking any additional investment opportunities at this time as we focus on the startups that we are already advising and supporting.
i.e. kokoro, Schubas 2017
we are not so concerned with what we experience as we are with how we experience.
We understand that there is a relationship between an artist and the recipient. We recognize that the way in which this artist presents itself to the world can easily alter the desired experience. We also understand that the recipient's posture matters just as much. We are deeply interested in this exchange and have committed ourselves not only to create these experiences, but to invite them in that which we encounter ourselves.
Like what you've seen/read? We'd like to know. Interested in talking? We are too. Feel free to reach out. We are a friendly bunch.