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What Is Real? [Dove Real Beauty Ad] Hot

Avatar Written by Eric Kuiper     July 01, 2007     Favorites 0 Add to favorites
 

Spot

Title Evolution
Director Ogilvy & Mather
Year Released 2006
Type Advertisement

What is behind the over 3 million YouTube viewings of this simple time-elapse video?

The sheer number of hits and downloads this spot has generated on-line is no doubt part of the reason it was considered (and awarded) prizes for excellence in advertising this June at Cannes Lions International Advertising Festival. But I wonder if those who awarded it were able to recognize the root of its popularity. While this is clearly a home run for Ogilvy & Mather, I doubt that it is their clever use of time-elapse footage that has drawn so many people to it.

As you take in this stunning spot one more time, consider these questions:

What does this spot make you feel?
What does it expose about our culture?
What does it say about you and where you find your meaning?
How much of your life is based on false images and ideas?

 

You need to a flashplayer enabled browser to view this YouTube video

 

TAGS: dove , beauty , campaign for beauty , model , advertising , advertisement , ad , billboard , image , self image
Comments (1)add comment

steve sherwood said:

steve sherwood
 more examples
The website jezebel.com has an article out about mags that retouch celebrities to make them look more beautiful. The articles title is listed as 'photoshop of horrors'.

The winner for most egregious was Redbook magazine's cover photo of Faith Hill. The site alternates between the actual pic and how it appeared on the cover. The contrast is striking. From an attractive normal (read impefect) woman, she becomes perfect and surreal.
July 22, 2007

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