Being a credit card company is not an easy thing to be right now. The stock market is rising and falling like an amusement park ride, and the steep drops and furious margins are nauseating the American public. With much of this crisis being attributed to our collective greed and sense of entitlement, the idea of opening a new credit card is not (or at least probably should not) be high on anyone’s to-do list. But to survive, MasterCard, Visa, AMEX and Discover need us to keep using their services. And if we are all hitting the brakes on spending, the only way to grow as a credit company is to get new customers. So how do you get a new customer in this culture of economic insanity? What kind of promises do you make? What kind of story do you need to tell?
We’re a nation of consumers, and there is nothing wrong with that.
Below is one of Discovers latest offerings. Artfully shot and soothing to experience, the spot helps you believe a “brighter” future is out there for all of us. But if we are going to (re)build a new economy in our country, what will be its foundation? What will be its core beliefs? Listen as Discover attempts to describe and prescribe for our current situation.
Does it give you hope?
